Hi, I’m David Ching. I’m the founder of Kidshine Pediatric Dental Group. I have practiced general dentistry for about five years prior to going back to school, to be a pediatric dentist. And while working with a lot of adults, I would see some adults that had severe dental anxiety. And I would always ask the question, what, where did this STEM from? And about 98% of the time, it always was with some previous trauma. And a lot of times it was from when they were younger. And so then I went into pediatrics and I knew my mission was to break that cycle of dental phobia. We really focus on doing proactive dentistry versus reactive dentistry. So reactive dentistry is you see a, you see a cavity and we put a filling in it. And then six months later we see another cavity and put a filling in it. You’re not correcting the problem. And the problem starts at home with the diet and hygiene in Florida. So we want to be proactive. So at every appointment, we want to reinforce good oral hygiene. And that’s what we really try and focus in on. So someone asked me before, what business are you in? And I said I’m in pediatric dentistry. And then I went to a Tony Robbins event and he said, what business are you really in? And what I discovered is I’m in the business of transforming children’s lives through remarkable and extraordinary pediatric dentistry.
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